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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
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Hear From The Nation's Top Healthcare Marketing Experts
How to Create Ads That Don’t Suck
If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.
18 mins
5 Keys to Effective Paid Search Strategies That Generate More Patients
Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy.
43 mins
HIPAA Compliant Marketing with First Party Data
First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior, demographics, interests, interactions, and more.
22 mins
6 SEO Principles That Make It Easy for Healthcare Consumers to Find You
It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Here are the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance.
12 mins
How to Get Patients To Your Door: Developing Your Healthcare Offer
What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s).
16 mins
Top Challenges Healthcare Marketers Faced in 2021
Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in healthcare marketing. Here's how the iOS14 update affected healthcare marketers and Facebook Ads; the hiccups high-growth healthcare organizations face while factoring in local-level needs; and why you should use healthcare marketing best practices to scale your business to new heights in 2022.
13 mins
Healthcare Marketing Trends Continuing in 2022
The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021?
11 mins
Healthcare Marketing Trends Continuing in 2022 – Part 2
Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on.
16 mins
Personalization in Healthcare Marketing
Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue.
11 mins
How to Build The Perfect Healthcare Marketing Team
Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to an agency. But how do you decide what to keep in-house and what to outsource?
12 mins