Online visibility and accessibility is everything for multi-location urgent care provider groups. Capture patients the moment they search for a solution with this urgent care marketing strategy guide.
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Healthcare marketing initiatives are revving up again after a brief period of slowdown during the pandemic. With new opportunities on the horizon, what should you be watching for in 2023? We’ve summarized the top 7 trends for the new year to position your organization ideally in the coming year.
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ENT doctors need to leverage digital marketing to reach more people in need. By combining SEO, Google PPC campaigns, and a full-funnel social media advertising strategy while maintaining a positive online reputation, you can quickly capture the attention of purchase-ready patients.
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To dominate the competition, LASIK surgery providers must have a robust digital marketing strategy. Here are our recommendations for building an optimized website, strong SEO foundation, and multi-channel media strategy to increase your digital visibility and increase patient acquisition.
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Consumers are becoming more eloquent in online research—and pickier with their providers. Therefore, cosmetic and plastic surgery providers need a comprehensive digital marketing strategy focusing on SEO, web design, reputation management, and paid social to fill their patient pipelines.
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Here’s how to build a scalable digital marketing strategy for your dermatology group. Start with your website and local SEO, layer on paid ads to capture BOF patients ready to convert. However, don’t neglect the rest of the funnel! Instead, use social media and well-optimized content to educate patients about different skin and hair conditions and establish yourself as an expert in the field.
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Take your patient acquisition to the next level with a smart, efficient, and scalable OB/GYN digital marketing strategy. Put yourself in front of your local audience searching for a solution with an optimized website, local SEO, and Google PPC campaign while building a strong positive online reputation.
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In the healthcare industry, it can be difficult to create great advertising efforts while also complying with HIPAA regulations. In this blog post, we will discuss advertising best practices to ensure your marketing efforts are HIPAA compliant.
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The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.
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Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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