In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.
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Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.
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If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.
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Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).
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If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.
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When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.
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How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.
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Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.
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Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.
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Learn how artificial intelligence works within the digital marketing realm and how it can be used to your advantage.
Read MoreGreat partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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