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Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization.
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Hear From The Nation's Top Healthcare Marketing Experts
Healthcare Recruitment Strategies to Grow Your Provider Pipeline
Due to nationwide staffing shortages, the healthcare industry continues to struggle with provider recruitment. An organization's ability to attract and retain skilled physicians and healthcare workers impacts its growth and the patient experience. The first step in developing a solid talent pipeline is creating a strong outreach program.
13 mins
Demand Capture vs Demand Generation: When to Make the Switch
In order to meet ambitious growth goals, healthcare groups need to invest in demand generation media strategies. Before healthcare groups can begin demand generation efforts, they must first have a strong demand capture strategy.
15 mins
Healthcare Marketing Analytics: How to Track Growth
When a multi-location healthcare group is trying to grow, having an effective marketing analytics framework is essential. How can organizations with ambitious growth goals set themself up for good reporting?
21 mins
How to Navigate Budget Cuts and Economic Uncertainty
No matter the economic climate, there is value in understanding potential economic pressures and market challenges, as well as having a plan in place to overcome them. How can healthcare marketers create a business strategy that will maximize their budget and keep them aligned with leadership?
10 mins
Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy
When bringing a new MSO online, private equity groups and their partners need a repeatable marketing strategy that they can easily scale across acquisitions. Proper planning at this stage ensures that they’ll have a digital marketing foundation that can grow with them and allow them to maximize efficiencies.
14 mins
De Novo Marketing Strategy to Maximize Profitability on Day One
As your healthcare group expands, you need de novo offices to be profitable from day one. This means it is imperative to have an effective marketing strategy before your new office opens. But where do you start?
10 mins
Your First 90 Days: What Healthcare Marketing Leaders Need to Know
The first 90 days are pivotal to all new healthcare chief marketing officers (CMOs). How can you ensure that you’re in alignment with your executive team and meeting expectations?
17 mins
The Marriage Between AI and Digital Advertising
Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns.
How to Create Ads That Don’t Suck
If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering.
18 mins
5 Keys to Effective Paid Search Strategies That Generate More Patients
Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy.
43 mins