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From Cardinal intern to full-time Flocker, Abby has climbed the SEO ranks! She works with a variety of small and mid-market businesses (like Parker Pediatrics, Thrive, and Atlanta Mobile Aesthetics), helping to ensure their mission is appearing in search engine results. 

With a deep understanding of the patient journey, Abby develops SEO strategies for clients so they’re found at every step. Extremely passionate about getting our clients to page 1, she develops campaigns that convert leads into loyal patients.

She loves exploring the city for vintage treasures and grabbing coffee with friends in her free time. Abby also enjoys drawing, painting, and hiking!

Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search. Talk about a success story! 

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey (Home Care Assistance), Mid-Atlantic Dental Partners, and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. 

As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Outside of work, Alex harnesses the power of Tiger Woods, as you’ll find him participating in anything golf-related! He also enjoys spending time at the park with his two dogs and most importantly, watching trashy Netflix tv shows.

Some say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a  spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running. 

And yes, a closet-sized office just past the foosball table by the restrooms.  

Having once tasted the bright lights and stardom that comes with being named a Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex is no stranger to the spotlight. He’s a Forbes Agency Council writer with placements in leading national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, SMASH Senior Care Marketing & Sales Summit,  Vistage Executive Leaders,  SHSMD, and HCIC. 

More importantly—and beyond all the credentials and cool accolades—Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).   

Originally from the Sunshine State, Alyssa decided to fly the coop and start fresh in Atlanta! With a Masters degree in Mass Media under her belt, Alyssa joined the Flock as an SEO intern. Cardinal allowed her to discover her passion for working in off-site SEO and digital marketing.

She works with a variety of clients helping to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Alyssa develops SEO strategies for clients, so they’re found at every step. Did we mention, that she’s also a link-building expert? Alyssa is consistently enhancing site reputation and facilitating the creation of high-quality links to increase our clients’ online traffic!

She is extremely passionate about getting our clients to page 1, and driven by helping patients find the best care and services through Cardinal’s media marketing.

In her free time, Alyssa is a true crime junkie! She spends hours watching Criminal Minds and listening to any and all true crime podcasts. If she’s not glued to the latest unsolved mystery, you can find her at your local winery, hiking Stone Mountain, or even attending sushi classes!

Amber is a Florida girl with a passion for SEO! At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like The Luckiest Club, Center for Dermatology, & IVX Health). 

She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients! 

Outside of work, she enjoys spending time with her husband and dog! You can find her binge-watching the latest Netflix series, singing and going to various local events.

Annie Grace joined the Flock with agency experience, having worked closely with B2B and B2C clients. With a drive to help brands accomplish their digital marketing goals, she facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans. 

Being the skilled campaign strategist that she is, Annie Grace helps some of our mid-market healthcare clients like Alliance PTP and Bridging the Gaps grow their brand, and reach more patients.

She is always up for a challenge, and loves the ever changing environment of search engine optimization and paid media strategy. Passionate about people and strengthening client connections, Annie Grace enjoys helping our healthcare partners exceed business goals!

In her free time, she loves spending time with her family, and cheering on an array of sports teams with her husband. Although a Mephian, her favorite place to be is on the relaxing Seaside, FL beaches. You will also find her crafting the perfect charcuterie board or trying her hand at a Cricut project.

Ashley brings to the Flock more than a decade of marketing experience in a variety of industries, including manufacturing, technical consulting services, and finance. She excels at helping B2B companies tell their stories, educate their customers, and drive demand.

At Cardinal, Ashley leads our brand marketing program; she’s on a mission to share Cardinal’s performance marketing expertise with the healthcare industry. She collaborates with our team to create content that helps multi-location healthcare groups build patient-acquisition machines. 

As an empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action. Much like her love of gardening, Ashley’s initiatives are the seeds that help Cardinal grow our client base exponentially!

When she’s not implementing growth marketing tactics, you can find Ashley outside, either hiking or kayaking around her home state of Maine. She also loves taking photographs and working on her small flower farm!

Carlton graduated from the University of Georgia (GO DAWGS) with a degree in Advertising and New Media. With a passion for digital marketing, she joined the Flock as an intern, and is now flying high as a Paid Media Specialist!

At Cardinal, Carlton develops, executes, and optimizes cutting-edge digital campaigns for our multi-location healthcare groups like Northeast Digestive Health and Boston IVF. With a deep understanding of the patient journey, she uses her expertise to fully maximize the result of each PPC campaign.

In her free time, Carlton enjoys rewatching The Office, listening to (true crime) podcasts, and whipping up something in the kitchen. When she’s not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four-legged friends

Carly graduated from Auburn University with a degree in Public Relations, a minor in Marketing, and a passion for project management. She joined the Flock as a Brand Marketing intern and is now soaring as Junior Marketing Operations Coordinator.

At Cardinal, Carly ensures that our marketing initiatives run smoothly and that integrations and workflows are maintained. She is involved with strategy development, campaign planning, and content creation, with an emphasized role in the production of Cardinal’s virtual events, podcast and email marketing program.

Outside of work, Carly enjoys traveling and spending time with her friends and family. You can find her every Tuesday night cheering on her Dad in the neighborhood bowling league. 

Caroline joined the Flock as a Creative Intern, and is now flying high as a Creative Specialist! With experience in graphic design and creative strategy, she excels in producing show-stopping visual content for all our healthcare clients. 

Caroline implements design solutions that not only match their overall vision, but also help drive patients to their door. She’s passionate about using her creativity to provide clients with websites, social ads, and landing pages that fit their brand identity. Excited by the challenge of catering to each client’s individual business goals, she enjoys the opportunity to make new products each day.

When she’s not creating eye-catching ads, Caroline still gets her creative juices flowing! She is often trying her hand at pottery/ceramics, developing screen prints, or tending to her house plants. As a friend to buzzing pollinators, she can be found beekeeping in her spare time. Caroline really is the bees knees!

Casey comes from an agency background, with almost 9 years of marketing under her belt. With experience in building and managing digital programs for clients in a wide variety of industries, she excels in helping our clients take their brand to the next level. 

Partnering with clients like The Luckiest Club and THRIVE, Casey is passionate about helping people and brands connect through digital experiences. Her love of project management (and to-do lists!) help her to guide strategic marketing initiatives that inspire exponential growth for our clients! 

When she’s not facilitating agency-client relationships, Casey can be found at home catching up on her favorite television shows, visiting an Atlanta brewery, learning astrology, or reading from her collection of old mystery novels. A self proclaimed “crazy cat lady,” her four cats Kitty, Zoe, Buffy, and Coconut are the world to her! When Casey isn’t sneaking in a game of Solitaire, she is tending to her (highly organized) Animal Crossing island.

Since the beginning of his career, Dustin’s primary focus has been healthcare marketing. He joined the Flock with 10 years of digital marketing experience and with a specialty in paid media, managing accounts through paid search, display, and video. He believes that client success equates to his success, which drives him to keep pursuing and achieving better results.

With a passion for developing successful marketing campaigns that perform above and beyond client expectations, Dustin oversees our paid media campaigns from planning to execution.

In his free time, Dustin loves to travel and experience new places and cultures. He also enjoys grilling food, binging movies/shows, and playing video games. You may also catch him hacking through 18 holes of golf on the weekend.

Emilee graduated from Kennesaw State University with a degree in Media and Entertainment and a minor in ‘watching a bunch of movies and calling it education.’ 

With experience in various fashion marketing roles, she joined the Flock as an intern and is now flying high as a Jr. Marketing Specialist.

With a passion for all things creative, Emilee develops, executes, and monitors brand marketing projects, with an emphasis on copywriting and video production. She uses her expertise to develop new marketing initiatives that increase brand awareness and drive new clients. 

She loves being able to showcase Cardinal’s qualities and expertise in an exciting way, while also having ANY excuse to come into the office dressed like her style icon Fran Fine (The Nanny). 

Outside of her regularly scheduled work, Emilee has a passion for fashion, thrift shopping and film. She loves to collect vintage home decor and designer clothing! Her life goal, you ask? To master the perfect Jerry Seinfeld impression. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha latte. Tea-riffic. 

With an extensive background in the digital marketing world, Erica’s experience includes everything from industrial B2B to eCommerce. Having joined the Flock as a skilled Account Manager, her second to none leadership skills have propelled her to SVP of Agency Operations.

Spearheading ALL operational projects using her strategic vision and top-notch organization skills, Erica makes sure Cardinal is running like a well-oiled machine!

She is adept at developing long-term operational strategies and works closely with senior management to meet company objectives. 

Erica oversees all operational departments to ensure that consistent, efficient workflows are in place, yielding optimal performance and timelines for Cardinal’s clients. Analyzing current operational processes and deliverables, she recommends solutions for improvement whenever necessary.

As an avid football fan and Clemson alumni, Erica loves returning to her alma mater for college football game days. She also LOVES to travel, having seen some amazing places like Australia, Costa Rica, Bali, and beyond. In Atlanta, she enjoys going to summer concerts and taking her Aussiedoodle on hikes.

Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.  

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

Finn’s SEO experience includes devising content strategy for several nationally recognized businesses, and even ghost writing for famous fruitcake companies. Finn joined the Flock to focus on, and learn more about, his main interest: Technical SEO. 

He works with a variety of Cardinal’s healthcare clients (like Mission Home Health and BestMind), ensuring their mission appears in search engine results. 

With a deep understanding of the patient journey, Finn develops SEO strategies for clients, so they’re found at every step.  He has succeeded in helping some of our small business clients reach page 1, and continues to develop cutting edge campaigns that convert leads into loyal patients.

When he’s not on his work computer, Finn tries in vain to go through life without acquiring yet another interest or hobby. You can find him flipping through every long box at a comic convention, attempting to play the banjo, hand sewing a half-decent puppet, or sitting at his other computer.

Though Gina joined the Flock with an extensive background in marketing for large global software companies, a change of heart led her to a career in recruitment. It’s at Cardinal that she’s discovered her knack for making connections. 

With a passion for leading, relationship building, and connecting with others, she can recruit the most talented people to join our Flock! Gina has sourced and placed nearly half of our team, contributing to our exponential growth. She makes sure that our clients work with the MOST qualified people to grow their business and generate more patients! 

When she’s not at The Nest, you can find Gina working out with her husband or snacking on a meat and cheese platter. As the CEO of her family, she is often occupied by her two boys, which is almost another full-time job!

Graham has worked in the paid digital space on both the business and agency side for the majority of his professional career. Being able to understand the needs of clients from personal experience drives his work at Cardinal and ensures client success from the get-go. 

He successfully manages cutting-edge paid media campaigns for Cardinal’s biggest high-growth healthcare groups, like Lifestance, The Key (Home Care Assistance), and Mid-Atlantic Dental Partners. Graham enjoys collaborative strategy and believes that the best results come when great minds put their heads together. Always finding small opportunities for improvement, he can develop media mixes that build reliable pipelines of high-quality leads!

When Graham isn’t designing digital marketing strategies that optimize results for clients, he can be found disc golfing, tinkering around the house, tending to his garden, or simply enjoying nature. His record for the NYT daily mini crossword, you ask? 26 seconds!

Hillary joined the Flock with a strong background in paid media, having worked with notable clients like Carhartt and CenturyLink. In her current role as Account Director, she uses her passion for cultivating meaningful client relationships to help manage the complete customer journey. 

Here at Cardinal, she has spearheaded huge healthcare accounts like Dental One, IVX and Andala, just to name a few! She understands the importance of “big picture” goals and is there to advise, every step of the way! Hillary finds that working with clients is rewarding because she loves seeing their goals come to fruition.

Hillary absolutely loves spending time near/on the water! You can find her competing as a coxswain for the Atlanta Rowing Club as well as decorating her new home.

Upon graduating from the University of Georgia, Jacqueline spent several years working as an SEO Analyst and Marketing Assistant. As her love for digital marketing grew, she found a place here at Cardinal! 

Passionate about driving results and improving online presence, Jacqueline helps many of Cardinal’s small business clients like Allied Digestive and Parker Pediatrics & Adolescents reach more patients. Thriving on project management and organization, she implements innovative strategies that maximize performance and ignite growth.

Now residing in Orlando, Florida, Jaqueline spends her free time reading, cuddling with her dog, doing pilates, and listening to true crime podcasts! You can find her exploring her local bookshops with a matcha latte in hand.

Jacquelyn joined the Flock with a diverse digital marketing background, spanning content marketing, account management, and technical SEO. After spending a few years in the e-Commerce SEO game, Jacquelyn discovered her true passion for helping small and mid-market businesses thrive. 

As the operational leader of our SEO team, Jacquelyn spearheads the development of robust organic search strategies grounded in great content and smart technological optimizations. She oversees all SEO road mapping to ensure client deliverables are consistently being met! Her favorite part of any client engagement is learning what makes their business tick so she can build SEO plans of attack that help them achieve their goals. 

When she isn’t studying SERPs or crawling sites, Jacquelyn enjoys painting and writing. She also spends her time watching the Real Housewives of any city, playing NBA 2K, and hoping people will ask to see photos of her ADORABLE dog, Zsa Zsa. 

Jazmin joined the Flock with many years of paid media experience under her belt. Throughout her career in digital advertising, she has helped clients consistently generate leads, develop brand awareness, and drive traffic to their websites. Jazmin loves building relationships with clients and collaborating with teammates to achieve visible results. 

Her dedication to performance allows her to successfully manage paid media campaigns from planning to execution. She helps some of Cardinal’s high-growth healthcare clients like IVX, Center for Dermatology and Laser, and King’sBridge develop cutting-edge digital campaigns that generate a reliable pipeline of qualified leads. 

Jazmin’s precise and attentive nature allows her to dive into the nitty-gritty details that ensure her media strategies drive outsized results for clients.

In her free time, Jazmin spends most of her time interior designing her home and traveling with her husband. Her favorite place she has traveled to has been Jamaica for her honeymoon!

Joanna has worked on the agency-side of paid search for years and joined the Flock with B2C and B2B experience. As a sports-minded individual, her work at Cardinal is driven by her desire to help clients “win” better results.

Joanna’s passion for the paid search industry allows her to successfully find the balance between satisfying end-user intent and gaining new leads for her clients. With previous experience in the healthcare industry, she believes that helping end-users find the care they need with as little friction as possible is highly rewarding.

Along with being a paid search rockstar, Joanna is a retired pageant girl and Miss USA contestant (you’re looking at Miss Vermont USA 2021!). In her free time, she enjoys coaching and playing ice hockey, watching sports, playing video games, and skiing. 

John McAlpin is deeply engaged in the local and national SEO community, and has a strong background in technical SEO, web development, and digital marketing strategy. He has an extensive background in enterprise healthcare search optimization, having worked with LifeStance Health, Freshly, Nutrafol, TheKey, CareSpot/MedPost, Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and many other international companies. 

At Cardinal, John spearheads all SEO strategy, and works directly with some of our biggest clients like Lifestance, TheKey (formerly Home Care Assistance), and VitalSkin Dermatology. He helps to ensure their mission is appearing in search engine results, and is extremely passionate about getting our clients to page 1! 

As a respected SEO expert, John is a VIP contributor for Search Engine Land , Search Engine Journal , and often speaks at national SEO conferences!

John graduated from the University of North Texas, and even studied international marketing abroad in Austria and Slovenia. In his free time, John enjoys traveling with his wife, playing guitar and drums, and cooking BBQ for the family.

Kayce joined the Flock with an already strong background in digital marketing, serving brands across various industries including home services, consumer packaged goods, and financial. 

Always up for a challenge, Kayce is an avid problem solver, passionate about leveraging data analytics to drive client success. Working with many of Cardinal’s mid-market healthcare clients like Transformations Treatment Center, King’sBridge, and VitalSkin Dermatology, she develops strategies that drive conversions and increase ROI. 

Because her background includes both client-side and agency, she truly understands what it takes to increase brand awareness, generate leads, and acquire new patients. One of Kayce’s many successes has been refining the local reputation of a rural hospital partner by making UX improvements and stronger CTAs, ultimately driving more patients to their door!

In her free time, Kayce is most likely at a concert (probably right at this very moment). She’s also a wannabe amateur comedian AND drummer. Her life’s mission is to try all the shrimp and grits, and despite TLC’s very cautionary tune, Kayce is 100% always chasing waterfalls (but not right now because… concert)!

Keandra joined the Flock with years of paid search experience (in the automotive industry) under her belt. With a desire to explore more avenues, she chose to spread her wings here at Cardinal.

Keandra’s dedication to performance allows her to successfully manage paid media campaigns from planning to execution. She helps some of Cardinal’s largest healthcare clients like Water’s Edge Dermatology, Smile Workshop, and Avance Care develop cutting-edge digital campaigns that generate a reliable pipeline of high quality-leads. 

Keandra jumps at the opportunity to dive into the nitty gritty details of designing digital marketing strategies that optimize results for clients. As an expert in campaign restructuring, she continues to exponentially increase conversion rates and decrease cost-per-acquisition for our huge multi-location healthcare groups.

When she’s not killing the conversion game, she is running her reptile (bearded dragon & ball python) breeding business, religiously attending Atlanta United games (as she’s a season ticket holder), and napping!

As a dynamic media and analytics marketer, Kylee is known for her tenacity for building and monetizing digital brands across various industries. She possesses a unique blend of pioneering spirit, combined with a deep passion for both the technology and business side of things! 

As the accounts team’s fearless leader, she ensures that we always align with client objectives, going above and beyond to drive performance. Working with Cardinal’s biggest multi-location healthcare clients like Smile Doctors and LifeStance Health, Kylee collaborates with our teams to determine the best strategic direction possible to exceed client goals. 

Kylee is an innovative thinker and campaign strategist with extensive experience managing complex marketing programs. As a digital media expert, she boasts a proven track record of developing unique strategies to help position startups and multi-million dollar brands, across a number of digital platforms. 

Because her background includes both client-side and agency, she is able to build strong relationships with our healthcare partners and act as a transparent trusted advisor. 

Outside of the office, Kylee enjoys spending time outdoors with her three huskies and cheering on her beloved Denver Broncos!

Lauren joined the Flock with a vast digital marketing background, ranging from paid media, and eCommerce, to web optimization and email. Being the skilled campaign strategist she is, Lauren works with some of Cardinal’s biggest healthcare enterprise clients, like Smile Doctors.

She facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans, which isn’t easy when you’re talking about 300+ locations!  Her experience on both the client and agency side of marketing allows her to fully understand our client’s needs, and truly become an extension of their team! 

In her free time, Lauren spends most weekends scouring thrift stores and estate sales looking for things to upcycle for her next DIY project. Her hobbies also include making herself laugh, trying to keep her plants alive, telling her Bernese Mountain Dog how handsome he is, and attempting to get at least 10 hours of sleep!

Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental. She’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.

Lauren joined the Flock with a strong background in digital marketing, offering a balance of strategic, creative, and analytical skills. Her familiarity using data to strategize targeted digital campaigns and engaging website experiences allows her to excel in project management here at Cardinal.

Much like her love of yoga, Lauren peacefully facilitates agency-client relationships, and guides strategic digital marketing initiatives. She helps healthcare groups like Cameron Hospital, Transformations Treatment Center, and VitalSkin Dermatology grow their brand and reach more patients by truly becoming an extension of their team! Her mantra is, “Never stop chasing perfection.”

When she isn’t helping clients surpass their goals, Lauren can be found adding to her vinyl collection, attending concerts, and checking out art installations around the great city of Atlanta! 

Hailing from the Sunshine State, Leighanne graduated from Florida State University, and began her career in the world of traditional PR. She has a passion for helping brands tell their unique stories.

Her years of experience in account and project management, along with her ability to authentically connect with people, allow her to build great relationships with our clients. Leighanne works with prospective clients to develop custom digital marketing strategies that help them achieve their business goals. She audits their current presence, analyzes the digital landscape, and helps prospects identify opportunities for improvement and growth! Not to mention, Leighanne ALWAYS keeps our client goals in mind and lets that guide our strategy recommendations. 

When she’s not helping clients reach more patients, Leighanne is out seeing the world! Her travels have taken her to Thailand, Greece, Spain, Italy, France, and beyond. However, her favorite place is Cabo San Lucas. In her spare time, Leighanne loves to be with her family, friends, and husband, eating at any of Atlanta’s amazing restaurants and listening to a good true-crime podcast. Spooky!

Exceptionally skilled in graphic design and photography, Lexie graduated from the University of North Georgia with a Bachelors of Fine Arts. 

From Cardinal intern to Junior Creative Specialist, she develops creative strategy and produces successful web designs for our multi-location healthcare clients. Lexie loves being able to bring our client’s ideas to life in a way that represents their company’s brand identity. She implements design solutions that not only match their overall vision, but also help drive patients to their door! 

In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!

Mandy has ALWAYS had a passion for marketing. When she was a little girl, she would steal the TV remote just to make sure no one muted the commercials! With previous agency experience, she joined Cardinal with a background in building and managing digital platforms for clients in diverse industries. 

Being our fearless CRO leader, Mandy helps spearhead the development of Cardinal’s newest service offering: Conversion Rate Optimization. She loves the ever-changing nature of CRO and the impact that can come from making minor changes to our clients’ websites and landing pages!

With a deep understanding of the digital patient’s journey, Mandy is continuously looking to optimize and improve performance by analyzing data, running tests, and developing new strategies. She helps multi-location healthcare organizations like Lifestance and Smile Doctors improve the post-click experience and shorten the path from click to conversion.

When she’s not working, Mandy is hanging out with her husband Carson and their animals Hazel and Mocha! They love adventuring outdoors but sadly haven’t quite figured out how to get Mocha to tag along… but she’s a cat, so they don’t blame her.

Maria joins Cardinal with an agency background in paid social, and a love for all things digital marketing! Maria is an out-of-the-box thinker, who is passionate about crafting creative solutions for our clients to expand their patient pipeline. 

Working with high-growth multi-location healthcare groups like Smile Workshop, Embark, and Avance Care, she excels in helping healthcare brands engage patients on the channels they use most and building demand for their services.

The ever-changing world of social media suits Maria exceedingly well, as she enjoys the challenge of using both her creative and analytical mind to improve client performance. 

In her free time, Maria enjoys having movie marathons, cuddling with her adorable bunny Leo, and enjoying a nice Argentine asado with her family.

A long road of customer service and freelance journalism brought Matthew to the world of SEO. He works with some of Cardinal’s biggest healthcare clients like Cameron Memorial Hospital and Center for Advanced Wellness, helping to ensure their mission is appearing in search engine results. 

With a deep understanding of the patient journey, Matthew develops SEO strategies for clients, so they’re found at every step. He blends his history of customer service with industry experience to create collaborative relationships that help clients achieve their goals. 

Matt is extremely passionate about getting our clients to page 1 and driven by knowing his work allows patients to find the health services they deserve!

When he’s not diving into keyword research or messing with code, Matt enjoys playing disc golf and board games! He also loves spending time with his pets, playing drums and guitar, listening to records, attending concerts, and taking up new hobbies he absolutely cannot commit enough time to.

Melissa is a strategic digital marketing account leader with a background in B2C and B2B on both the agency and client-sides! She’s worked in a wide variety of industries including entertainment, nonprofit, finance, pharma, and (of course) healthcare.

Here at Cardinal, Melissa uses her personability to deepen client relationships, allowing Cardinal to truly become an extension of our client’s team. She partners with brands like BestMind Behavioral Health to inspire growth at the intersection of technology and creativity! 

Passionate about helping people and brands connect through digital experiences, Melissa drives solutions that help businesses THRIVE. 

When she’s not facilitating positive relationships with our clients, she enjoys spending time with her adorable dog Finley! Melissa also loves to travel, cycle, and spend time with friends and family.

Monica joined the Flock with a diverse background in sales, web development, and SEO (of course!). She was introduced to the world of search engine optimization through eCommerce and has been living the agency life ever since. 

Working with some of our high-growth healthcare brands like PCLI and AllCare Family Medicine, Monica deeply understands the patient journey. She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. Monica is able to develop SEO strategies to ensure our clients are found at every step!  Page 1, here we come! 

When she’s not working, Monica enjoys spending time outdoors with her adorable Husky, trying out new restaurants in Austin, learning how to cook delicious meals, and traveling solo! She speaks fluent Spanish, plays the French horn, and is ridiculously talented at getting injured while on vacation.

With a digital marketing journey that is both seasoned and varied, Nicholas has long-standing experience in account/media management and advanced analytics for Fortune 100 clients.

As an integral part of Cardinal’s management team, Nicholas spearheads ALL paid media strategies, including social and pay-per-click. With experience developing big-picture media strategies for multi-location healthcare groups (500+ locations), he is dedicated to expanding the patient pipeline, unconstrained by digital marketing dogmas.

He rigorously monitors and measures campaign performance, identifying optimizations and learnings, and developing campaign reporting with clear insights and recommendations to share with clients.

Nicholas is an expert in helping our high-growth healthcare groups maximize media budgets and is passionate about matching business initiatives to successful digital marketing outcomes. As a master of campaign optimization, he is always looking to develop innovative approaches to improve the patient experience and generate more qualified leads for clients.

With a strong background in SEO and PPC, she facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans. Being a skilled campaign strategist, Rachel helps multi-location healthcare groups like Center of Advanced Wellness and Mission Home Health grow their brand and reach more patients.

Having experience on both the client and agency side of marketing allows her to fully understand our client’s needs and become an extension of their team! Passionate about managing digital platforms, she develops strategies that drive conversions and increase ROI.

In her free time, Rachel enjoys walking the Atlanta Beltline, making elaborate charcuterie board creations, and unapologetically watching reality television (Kardashians and Bachelorette/Bachelor)! She also loves spending time with her family and friends, as well as cheering on her alma mater (DAWGS) on Saturday nights.

Harking from the land of Big Ben and Gordon Ramsey, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance. 

As an integral part of Cardinal’s leadership team, he oversees ALL client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.

Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance. 

None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.

Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets! 

She works with multi-location healthcare groups like PCLI (15+ facilities) to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!

When she isn’t working, you’ll find her enjoying a little bit of everything, from hiking on a nice sunny day, to re-organizing her space for the 50th time! Ruchi loves watching reruns of her favorite drama-filled shows (Gray’s Anatomy, Suits, This is Us), and experimenting with new dishes.