At Cardinal, we’re not just results-oriented: we’re positively results-obsessed. Scaling from a 2-person SEO company to a 60+ person healthcare performance marketing agency, we know how to ignite true business growth for multi-location healthcare groups with proven growth tactics, data-driven strategies, and tenacity that’s hard to find elsewhere.
What It Means to Be a Flocker
The Cardinal Flock is a fiery, results-driven, and detail-oriented group of marketing professionals dedicated to fueling real growth for multi-location healthcare organizations. We pride ourselves on our diverse breadth of experience, skills, and backgrounds, and we can’t wait to get to know you!
The Strategic Growth Squad Dedicated To Your Success
We’ll start by saying that our work isn’t about us. Not really, anyway. It’s about you: the healthcare heroes committed to saving and improving lives, one patient at a time.
At Cardinal Marketing, we believe wholeheartedly in the power of high-quality healthcare. That’s why we put our heart and soul into helping multi-location healthcare organizations scale. We give our 110% because we believe in the businesses we work with.
Our Mission: To Transform Your Company Into The Fastest-Growing, Highest-Performing Version Of Itself.
We Generate Wins For Our Clients Thanks To These Core Values.
Never accept the status quo
Expand Your Skillset
Always stay curious
Pull Your Own Weight
No hiding from hard work
Communicate Directly, But Respectfully
Stay kind and stay firm
Put The Flock First
Check your ego at the door!
Work Hard, Play Hard
Working with Cardinal: FAQs
Whether you’re building your digital marketing program from scratch or ditching an old agency that didn’t quite deliver, working with a new digital marketing agency can ignite a lot of questions.
- “Will I be heard and my needs understood?”
- “What kind of results can I expect?”
- “How often will I receive updates?”
- “What do their reports look like?”
- “What happens if things don’t work out as planned?”
These are all great questions, and here are our answers.
No matter your goals or your budget, you can always count on transparent communication and a thorough onboarding process. We work collaboratively, meaning we’ll always listen to your thoughts, ideas, and goals before coming up with our plan of action.
You can fully outsource our services, or call on us to supplement your in-house team. Either way, our aim is to create a respectful, collaborative, and profitable relationship.
You can expect comprehensive, data-driven results that were expertly planned for and meticulously worked towards. And if things don’t work out as planned, rest assured we’re never of the “good enough, we give up” mentality. We keep working until you get what you asked for, plain and simple.
Here’s How We Take Care Of Our Clients
We’re trusted by some of the biggest names in healthcare. Why? Because we always make sure our clients’ needs are put first.
Responsive, Customer-first Account Management
When you work with Cardinal, you won’t have to wait days—or worse, weeks—for communication. You’ll always have instant, direct access to your account management team. Most importantly, we’re proactive, meaning we anticipate hurdles, head off problems, and never rest on our laurels.
Fast, Painless Onboarding
Our onboarding process is designed to get you locked and loaded quickly and painlessly, with no burdensome time commitments needed. Quick doesn’t mean careless, however. The process is duly thorough to ensure your goals are met. Existing campaigns are evaluated and supported so that you experience no loss in leads during the transition.
Timely, Transparent Reporting
We’re not in the marketing business to just make nebulous promises and pocket your cash. Instead, we closely monitor campaigns and empower you with direct access to your data through our proprietary AI-powered software.
You’ll also receive easy-to-understand reports that you can share out with stakeholders and use to justify business decisions.
What Our Clients Have To Say
Meet The Flockers
We’re a team of data-driven marketers and creative strategists dedicated to developing innovative, performance marketing strategies that help our clients grow.
Abby SmithJr. SEO Specialist
Nickname Crime Show Enthusiast
Healthcare Experience Pediatrics, Recovery
From Cardinal intern to full-time Flocker, Abby has climbed the SEO ranks! She works with a variety of small and mid-market businesses (like Parker Pediatrics, Thrive, and Atlanta Mobile Aesthetics), helping to ensure their mission is appearing in search engine results.
With a deep understanding of the patient journey, Abby develops SEO strategies for clients so they’re found at every step. Extremely passionate about getting our clients to page 1, she develops campaigns that convert leads into loyal patients.
She loves exploring the city for vintage treasures and grabbing coffee with friends in her free time. Abby also enjoys drawing, painting, and hiking!
- Petting puppies
- Eating sushi
- Crossword puzzles
- Horror movies
- Vintage stores
- Bubble tea
Alex KempSenior Director of Paid Search
Healthcare Experience 500+ Location Media Strategy
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Paid Search. Talk about a success story!
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey (Home Care Assistance), Mid-Atlantic Dental Partners, and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck.
As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Outside of work, Alex harnesses the power of Tiger Woods, as you’ll find him participating in anything golf-related! He also enjoys spending time at the park with his two dogs and most importantly, watching trashy Netflix tv shows.
- Discussing the plot holes & shortcomings of Game of Thrones seasons 4-8
- Eating a bag of Flamin' Hot Cheetos while keeping a straight face
- Channeling my inner Bob Ross
- Spicy beer
- Early 2010s dubstep
Some say Alex Membrillo was born to be the CEO of a digital marketing agency focused on growing multi-location companies. Others say the Flock chose him. Together with his outstanding team of high-flyers, Alex has led Cardinal to the promised land. Awards proudly include A Best Place to Work designation and a spot on the Inc. 5000 list of fastest-growing privately-held US companies for three years running.
And yes, a closet-sized office just past the foosball table by the restrooms.
Having once tasted the bright lights and stardom that comes with being named a Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex is no stranger to the spotlight. He’s a Forbes Agency Council writer with placements in leading national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, SMASH Senior Care Marketing & Sales Summit, Vistage Executive Leaders, SHSMD, and HCIC.
More importantly—and beyond all the credentials and cool accolades—Cardinal has experienced exponential growth under Membrillo’s leadership. His innovative approach to digital marketing has transformed the industry, especially the world of healthcare and private equity. His team is also growing in lockstep with his client portfolio, the two groups of people he lives to serve (alongside his loving family, of course).
- Watching trash TV
- Getting dirty outside
- Agitating his wife
- Styling his hair
- Slow cars
- Jeni's Ice Cream
Alyssa KingJr. SEO Specialist (Digital PR)
Nickname Do Not Disturb
Healthcare Experience Digital PR
Originally from the Sunshine State, Alyssa decided to fly the coop and start fresh in Atlanta! With a Masters degree in Mass Media under her belt, Alyssa joined the Flock as an SEO intern. Cardinal allowed her to discover her passion for working in off-site SEO and digital marketing.
She works with a variety of clients helping to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Alyssa develops SEO strategies for clients, so they’re found at every step. Did we mention, that she’s also a link-building expert? Alyssa is consistently enhancing site reputation and facilitating the creation of high-quality links to increase our clients’ online traffic!
She is extremely passionate about getting our clients to page 1, and driven by helping patients find the best care and services through Cardinal’s media marketing.
In her free time, Alyssa is a true crime junkie! She spends hours watching Criminal Minds and listening to any and all true crime podcasts. If she’s not glued to the latest unsolved mystery, you can find her at your local winery, hiking Stone Mountain, or even attending sushi classes!
- Focusing on one television show at a time
- Finding the best deal possible
- Cutting down a 30 minute drive to a 20 minute one in ATL traffic
- Anything with an insane amount of sugar
- Trending sounds/music on TikTok
- Early 2000s music
Amber RitchieSr. SEO Specialist
Nickname The Eclectic Ear
Healthcare Experience Addiction Treatment, Dermatology
Amber is a Florida girl with a passion for SEO! At Cardinal, she develops cutting-edge content strategies for a variety of healthcare clients (like The Luckiest Club, Center for Dermatology, & IVX Health).
She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. With a deep understanding of the patient journey, Amber develops SEO strategies for clients, so they’re found at every step. She is extremely passionate about getting our clients to page 1 and continues to develop campaigns that convert leads into loyal patients!
Outside of work, she enjoys spending time with her husband and dog! You can find her binge-watching the latest Netflix series, singing and going to various local events.
- Relating everything to a Tik Tok sound
- Connect Four
- Making great food by just glancing at a recipe
- Male country singers
- Horror movies (based on a true story)
Annie Grace WilsonDigital Account Manager
Nickname Queen Planner
Healthcare Experience Family Medicine
Annie Grace joined the Flock with agency experience, having worked closely with B2B and B2C clients. With a drive to help brands accomplish their digital marketing goals, she facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans.
Being the skilled campaign strategist that she is, Annie Grace helps some of our mid-market healthcare clients like Alliance PTP and Bridging the Gaps grow their brand, and reach more patients.
She is always up for a challenge, and loves the ever changing environment of search engine optimization and paid media strategy. Passionate about people and strengthening client connections, Annie Grace enjoys helping our healthcare partners exceed business goals!
In her free time, she loves spending time with her family, and cheering on an array of sports teams with her husband. Although a Mephian, her favorite place to be is on the relaxing Seaside, FL beaches. You will also find her crafting the perfect charcuterie board or trying her hand at a Cricut project.
- Charcuterie boards
- Ultimate planner of all things
- Her husband’s jokes (don’t tell him though)
- True crime podcasts
- Shopping at Target
Ashley PetrochenkoDirector of Marketing
Ashley brings to the Flock more than a decade of marketing experience in a variety of industries, including manufacturing, technical consulting services, and finance. She excels at helping B2B companies tell their stories, educate their customers, and drive demand.
At Cardinal, Ashley leads our brand marketing program; she’s on a mission to share Cardinal’s performance marketing expertise with the healthcare industry. She collaborates with our team to create content that helps multi-location healthcare groups build patient-acquisition machines.
As an empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action. Much like her love of gardening, Ashley’s initiatives are the seeds that help Cardinal grow our client base exponentially!
When she’s not implementing growth marketing tactics, you can find Ashley outside, either hiking or kayaking around her home state of Maine. She also loves taking photographs and working on her small flower farm!
- Media sponge
- Travel planning
- More hobbies than time
- Werewolf e-novel FB ads
Carlton YarboroughPaid Media (PPC) Specialist
Nickname Short Stuff
Healthcare Experience Fertility Treatment, Gastroenterology
Carlton graduated from the University of Georgia (GO DAWGS) with a degree in Advertising and New Media. With a passion for digital marketing, she joined the Flock as an intern, and is now flying high as a Paid Media Specialist!
At Cardinal, Carlton develops, executes, and optimizes cutting-edge digital campaigns for our multi-location healthcare groups like Northeast Digestive Health and Boston IVF. With a deep understanding of the patient journey, she uses her expertise to fully maximize the result of each PPC campaign.
In her free time, Carlton enjoys rewatching The Office, listening to (true crime) podcasts, and whipping up something in the kitchen. When she’s not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four-legged friends
- Eating chips and queso
- Binge watching crime documentaries
- Speed walking (with short legs)
- The Vampire Diaries
- Trader Joes
Carly BriggsJr. Marketing Operations Coordinator
Carly graduated from Auburn University with a degree in Public Relations, a minor in Marketing, and a passion for project management. She joined the Flock as a Brand Marketing intern and is now soaring as Junior Marketing Operations Coordinator.
At Cardinal, Carly ensures that our marketing initiatives run smoothly and that integrations and workflows are maintained. She is involved with strategy development, campaign planning, and content creation, with an emphasized role in the production of Cardinal’s virtual events, podcast and email marketing program.
Outside of work, Carly enjoys traveling and spending time with her friends and family. You can find her every Tuesday night cheering on her Dad in the neighborhood bowling league.
- Rewatching TV shows
- Telling the same story over and over again
- Saying the Alphabet backwards
- “What do you like to do for fun?”
- Danny DeVito
Caroline HendricksCreative Specialist
Nickname Honey Bee Advocate
Caroline joined the Flock as a Creative Intern, and is now flying high as a Creative Specialist! With experience in graphic design and creative strategy, she excels in producing show-stopping visual content for all our healthcare clients.
Caroline implements design solutions that not only match their overall vision, but also help drive patients to their door. She’s passionate about using her creativity to provide clients with websites, social ads, and landing pages that fit their brand identity. Excited by the challenge of catering to each client’s individual business goals, she enjoys the opportunity to make new products each day.
When she’s not creating eye-catching ads, Caroline still gets her creative juices flowing! She is often trying her hand at pottery/ceramics, developing screen prints, or tending to her house plants. As a friend to buzzing pollinators, she can be found beekeeping in her spare time. Caroline really is the bees knees!
- Just Dance
- Farmers markets
- Birthday cake
Casey LangstonSr. Account Manager
Healthcare Experience Addiction Treatment, Dermatology, Primary Care
Casey comes from an agency background, with almost 9 years of marketing under her belt. With experience in building and managing digital programs for clients in a wide variety of industries, she excels in helping our clients take their brand to the next level.
Partnering with clients like The Luckiest Club and THRIVE, Casey is passionate about helping people and brands connect through digital experiences. Her love of project management (and to-do lists!) help her to guide strategic marketing initiatives that inspire exponential growth for our clients!
When she’s not facilitating agency-client relationships, Casey can be found at home catching up on her favorite television shows, visiting an Atlanta brewery, learning astrology, or reading from her collection of old mystery novels. A self proclaimed “crazy cat lady,” her four cats Kitty, Zoe, Buffy, and Coconut are the world to her! When Casey isn’t sneaking in a game of Solitaire, she is tending to her (highly organized) Animal Crossing island.
- Remembering names
- Responsibly lazy
- Checking off to-do lists
- Blaming my personality on astrology
- Stray animals (call me Snow White)
Dustin HathawayPaid Media Supervisor
Nickname Kamado Dustin
Healthcare Experience Hospitals, Cancer Centers, Urgent Cares, Orthopedics, Orthodontists
Since the beginning of his career, Dustin’s primary focus has been healthcare marketing. He joined the Flock with 10 years of digital marketing experience and with a specialty in paid media, managing accounts through paid search, display, and video. He believes that client success equates to his success, which drives him to keep pursuing and achieving better results.
With a passion for developing successful marketing campaigns that perform above and beyond client expectations, Dustin oversees our paid media campaigns from planning to execution.
In his free time, Dustin loves to travel and experience new places and cultures. He also enjoys grilling food, binging movies/shows, and playing video games. You may also catch him hacking through 18 holes of golf on the weekend.
- Binge Watching
- Guacamole Chef
- Rocket League Champ
- Binge Watching
- Orange Soda
Emilee RussellJr. Marketing Specialist
Nickname Tartan Scorsese
Emilee graduated from Kennesaw State University with a degree in Media and Entertainment and a minor in ‘watching a bunch of movies and calling it education.’
With experience in various fashion marketing roles, she joined the Flock as an intern and is now flying high as a Jr. Marketing Specialist.
With a passion for all things creative, Emilee develops, executes, and monitors brand marketing projects, with an emphasis on copywriting and video production. She uses her expertise to develop new marketing initiatives that increase brand awareness and drive new clients.
She loves being able to showcase Cardinal’s qualities and expertise in an exciting way, while also having ANY excuse to come into the office dressed like her style icon Fran Fine (The Nanny).
Outside of her regularly scheduled work, Emilee has a passion for fashion, thrift shopping and film. She loves to collect vintage home decor and designer clothing! Her life goal, you ask? To master the perfect Jerry Seinfeld impression. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha latte. Tea-riffic.
- Crossword Puzzles
- Being able to hum the entire orchestral theme from ET
- Getting celebrities to notice her on social media
- Steven Buscemi
- The song ‘Two Princes’ by Spin Doctors
Erica McHughSVP Agency Operations
Nickname Rickey Dudey
With an extensive background in the digital marketing world, Erica’s experience includes everything from industrial B2B to eCommerce. Having joined the Flock as a skilled Account Manager, her second to none leadership skills have propelled her to SVP of Agency Operations.
Spearheading ALL operational projects using her strategic vision and top-notch organization skills, Erica makes sure Cardinal is running like a well-oiled machine!
She is adept at developing long-term operational strategies and works closely with senior management to meet company objectives.
Erica oversees all operational departments to ensure that consistent, efficient workflows are in place, yielding optimal performance and timelines for Cardinal’s clients. Analyzing current operational processes and deliverables, she recommends solutions for improvement whenever necessary.
As an avid football fan and Clemson alumni, Erica loves returning to her alma mater for college football game days. She also LOVES to travel, having seen some amazing places like Australia, Costa Rica, Bali, and beyond. In Atlanta, she enjoys going to summer concerts and taking her Aussiedoodle on hikes.
- Surviving with zero water consumption
- Ability to DIY anything (like, almost everything)
- Parallel parking, driving in reverse
- Staying still
- Diet Coke
Evan IlgenfritzDirector of Strategy, Paid Media
Nickname ‘Faster Than a Bear’
Healthcare Experience Multi-location Healthcare
Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
- Can allegedly outrun a bear
- Death stare
- Power posing
- ‘Take on Me’ by a-ha
Finn RueffertTechnical SEO Analyst
Nickname Rinn Fueffert
Healthcare Experience Senior Care, Mental Health Care
Finn’s SEO experience includes devising content strategy for several nationally recognized businesses, and even ghost writing for famous fruitcake companies. Finn joined the Flock to focus on, and learn more about, his main interest: Technical SEO.
He works with a variety of Cardinal’s healthcare clients (like Mission Home Health and BestMind), ensuring their mission appears in search engine results.
With a deep understanding of the patient journey, Finn develops SEO strategies for clients, so they’re found at every step. He has succeeded in helping some of our small business clients reach page 1, and continues to develop cutting edge campaigns that convert leads into loyal patients.
When he’s not on his work computer, Finn tries in vain to go through life without acquiring yet another interest or hobby. You can find him flipping through every long box at a comic convention, attempting to play the banjo, hand sewing a half-decent puppet, or sitting at his other computer.
- Memorizing pointless trivia
- Acquiring cool junk
- Haggling over very small price differences
- Collecting instruments I can’t play all that well
- Starting projects without acquiring the skills or knowledge to finish them
Gina MembrilloDirector of Talent Acquisition
Though Gina joined the Flock with an extensive background in marketing for large global software companies, a change of heart led her to a career in recruitment. It’s at Cardinal that she’s discovered her knack for making connections.
With a passion for leading, relationship building, and connecting with others, she can recruit the most talented people to join our Flock! Gina has sourced and placed nearly half of our team, contributing to our exponential growth. She makes sure that our clients work with the MOST qualified people to grow their business and generate more patients!
When she’s not at The Nest, you can find Gina working out with her husband or snacking on a meat and cheese platter. As the CEO of her family, she is often occupied by her two boys, which is almost another full-time job!
Graham JenningsPaid Search Media Manager
Nickname Bald Punyan - bad hairline, worse jokes
Healthcare Experience Dental, Senior Care
Graham has worked in the paid digital space on both the business and agency side for the majority of his professional career. Being able to understand the needs of clients from personal experience drives his work at Cardinal and ensures client success from the get-go.
He successfully manages cutting-edge paid media campaigns for Cardinal’s biggest high-growth healthcare groups, like Lifestance, The Key (Home Care Assistance), and Mid-Atlantic Dental Partners. Graham enjoys collaborative strategy and believes that the best results come when great minds put their heads together. Always finding small opportunities for improvement, he can develop media mixes that build reliable pipelines of high-quality leads!
When Graham isn’t designing digital marketing strategies that optimize results for clients, he can be found disc golfing, tinkering around the house, tending to his garden, or simply enjoying nature. His record for the NYT daily mini crossword, you ask? 26 seconds!
- Word games
- Crossword puzzles
- Disc golf
- Watching birds
- His all-or-nothing approach to life
Hillary LevitzAccount Director
Nickname Dill (as in pickles)
Healthcare Experience Dental, Mental Healthcare
Hillary joined the Flock with a strong background in paid media, having worked with notable clients like Carhartt and CenturyLink. In her current role as Account Director, she uses her passion for cultivating meaningful client relationships to help manage the complete customer journey.
Here at Cardinal, she has spearheaded huge healthcare accounts like Dental One, IVX and Andala, just to name a few! She understands the importance of “big picture” goals and is there to advise, every step of the way! Hillary finds that working with clients is rewarding because she loves seeing their goals come to fruition.
Hillary absolutely loves spending time near/on the water! You can find her competing as a coxswain for the Atlanta Rowing Club as well as decorating her new home.
- Internet sleuthing
- Curly hair style advice
- Ability to fall asleep in any location/position
- Using boating terminology
- Unfinished home renovation projects
Jacqueline RichtmanAccount Manager SMB
Healthcare Experience Pediatrics, Gastroenterology
Upon graduating from the University of Georgia, Jacqueline spent several years working as an SEO Analyst and Marketing Assistant. As her love for digital marketing grew, she found a place here at Cardinal!
Passionate about driving results and improving online presence, Jacqueline helps many of Cardinal’s small business clients like Allied Digestive and Parker Pediatrics & Adolescents reach more patients. Thriving on project management and organization, she implements innovative strategies that maximize performance and ignite growth.
Now residing in Orlando, Florida, Jaqueline spends her free time reading, cuddling with her dog, doing pilates, and listening to true crime podcasts! You can find her exploring her local bookshops with a matcha latte in hand.
- Excessively re-reading books
- Skincare queen
- Pop culture trivia
- Boy bands
- Craving a burger & fries for every meal
Jacquelyn GreenDirector of SEO, Operations
Nickname The Parmesan Police
Healthcare Experience Dental, Behavioral Health, Hospital
Jacquelyn joined the Flock with a diverse digital marketing background, spanning content marketing, account management, and technical SEO. After spending a few years in the e-Commerce SEO game, Jacquelyn discovered her true passion for helping small and mid-market businesses thrive.
As the operational leader of our SEO team, Jacquelyn spearheads the development of robust organic search strategies grounded in great content and smart technological optimizations. She oversees all SEO road mapping to ensure client deliverables are consistently being met! Her favorite part of any client engagement is learning what makes their business tick so she can build SEO plans of attack that help them achieve their goals.
When she isn’t studying SERPs or crawling sites, Jacquelyn enjoys painting and writing. She also spends her time watching the Real Housewives of any city, playing NBA 2K, and hoping people will ask to see photos of her ADORABLE dog, Zsa Zsa.
- Hula hooping
- Asana organization
- DIY Nails
- Her shaky hands
- Competitive board games (see: Monopoly)
- Her home internet speed
Jazmin ServinPaid Search Media Manager
Healthcare Experience Fertility Treatment, Dermatology
Jazmin joined the Flock with many years of paid media experience under her belt. Throughout her career in digital advertising, she has helped clients consistently generate leads, develop brand awareness, and drive traffic to their websites. Jazmin loves building relationships with clients and collaborating with teammates to achieve visible results.
Her dedication to performance allows her to successfully manage paid media campaigns from planning to execution. She helps some of Cardinal’s high-growth healthcare clients like IVX, Center for Dermatology and Laser, and King’sBridge develop cutting-edge digital campaigns that generate a reliable pipeline of qualified leads.
Jazmin’s precise and attentive nature allows her to dive into the nitty-gritty details that ensure her media strategies drive outsized results for clients.
In her free time, Jazmin spends most of her time interior designing her home and traveling with her husband. Her favorite place she has traveled to has been Jamaica for her honeymoon!
- Having a great travel itinerary
- Finding new recipes
- Scary movies
- Any insect
- People dying before her
Joanna NagleSr. Paid Media Manager
Nickname Miss Vermont USA 2021
Healthcare Experience Home Health, Hospice, Dentistry, Urgent Care
Joanna has worked on the agency-side of paid search for years and joined the Flock with B2C and B2B experience. As a sports-minded individual, her work at Cardinal is driven by her desire to help clients “win” better results.
Joanna’s passion for the paid search industry allows her to successfully find the balance between satisfying end-user intent and gaining new leads for her clients. With previous experience in the healthcare industry, she believes that helping end-users find the care they need with as little friction as possible is highly rewarding.
Along with being a paid search rockstar, Joanna is a retired pageant girl and Miss USA contestant (you’re looking at Miss Vermont USA 2021!). In her free time, she enjoys coaching and playing ice hockey, watching sports, playing video games, and skiing.
- Beer League Ice Hockey
- Fantasy Football Management
- Mario Kart
- Horror Movies
- Candles that smell like food
John McAlpinDirector of SEO, Technical & Strategy
Nickname The Renaissance Man
Healthcare Experience Senior Care, Mental Health
John McAlpin is deeply engaged in the local and national SEO community, and has a strong background in technical SEO, web development, and digital marketing strategy. He has an extensive background in enterprise healthcare search optimization, having worked with LifeStance Health, Freshly, Nutrafol, TheKey, CareSpot/MedPost, Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and many other international companies.
At Cardinal, John spearheads all SEO strategy, and works directly with some of our biggest clients like Lifestance, TheKey (formerly Home Care Assistance), and VitalSkin Dermatology. He helps to ensure their mission is appearing in search engine results, and is extremely passionate about getting our clients to page 1!
As a respected SEO expert, John is a VIP contributor for Search Engine Land , Search Engine Journal , and often speaks at national SEO conferences!
John graduated from the University of North Texas, and even studied international marketing abroad in Austria and Slovenia. In his free time, John enjoys traveling with his wife, playing guitar and drums, and cooking BBQ for the family.
- Cyber security junkie
- Shredding guitar and drums
- Over caffeinated
- Horror movies
- Comic books
Kayce LedfordSr. Account Director
Nickname Big Cheese Fan
Healthcare Experience Multi-Location, Addiction Treatment, Dermatology, Senior Living
Kayce joined the Flock with an already strong background in digital marketing, serving brands across various industries including home services, consumer packaged goods, and financial.
Always up for a challenge, Kayce is an avid problem solver, passionate about leveraging data analytics to drive client success. Working with many of Cardinal’s mid-market healthcare clients like Transformations Treatment Center, King’sBridge, and VitalSkin Dermatology, she develops strategies that drive conversions and increase ROI.
Because her background includes both client-side and agency, she truly understands what it takes to increase brand awareness, generate leads, and acquire new patients. One of Kayce’s many successes has been refining the local reputation of a rural hospital partner by making UX improvements and stronger CTAs, ultimately driving more patients to their door!
In her free time, Kayce is most likely at a concert (probably right at this very moment). She’s also a wannabe amateur comedian AND drummer. Her life’s mission is to try all the shrimp and grits, and despite TLC’s very cautionary tune, Kayce is 100% always chasing waterfalls (but not right now because… concert)!
- Having no opinion on Pete Davidson
- Can sing a catalog of tv theme songs on demand
- Ability to challenge anyone at Super Mario World
- 90s Nickelodeon
- Ask her if she likes In-N-Out Burger
- Cats (She could not be more allergic at the moment in time)
Keandra HowardPaid Search Media Manager
Healthcare Experience Dermatology, Dental
Keandra joined the Flock with years of paid search experience (in the automotive industry) under her belt. With a desire to explore more avenues, she chose to spread her wings here at Cardinal.
Keandra’s dedication to performance allows her to successfully manage paid media campaigns from planning to execution. She helps some of Cardinal’s largest healthcare clients like Water’s Edge Dermatology, Smile Workshop, and Avance Care develop cutting-edge digital campaigns that generate a reliable pipeline of high quality-leads.
Keandra jumps at the opportunity to dive into the nitty gritty details of designing digital marketing strategies that optimize results for clients. As an expert in campaign restructuring, she continues to exponentially increase conversion rates and decrease cost-per-acquisition for our huge multi-location healthcare groups.
When she’s not killing the conversion game, she is running her reptile (bearded dragon & ball python) breeding business, religiously attending Atlanta United games (as she’s a season ticket holder), and napping!
- Making lists
- Her podcast, “Tea With Kea”
- Helping people be positive
Kylee LutzSr. Director Account Services
Healthcare Experience Multi-location Healthcare, Dental
As a dynamic media and analytics marketer, Kylee is known for her tenacity for building and monetizing digital brands across various industries. She possesses a unique blend of pioneering spirit, combined with a deep passion for both the technology and business side of things!
As the accounts team’s fearless leader, she ensures that we always align with client objectives, going above and beyond to drive performance. Working with Cardinal’s biggest multi-location healthcare clients like Smile Doctors and LifeStance Health, Kylee collaborates with our teams to determine the best strategic direction possible to exceed client goals.
Kylee is an innovative thinker and campaign strategist with extensive experience managing complex marketing programs. As a digital media expert, she boasts a proven track record of developing unique strategies to help position startups and multi-million dollar brands, across a number of digital platforms.
Because her background includes both client-side and agency, she is able to build strong relationships with our healthcare partners and act as a transparent trusted advisor.
Outside of the office, Kylee enjoys spending time outdoors with her three huskies and cheering on her beloved Denver Broncos!
- Handling 3 Huskies
- ‘Baby Got Back’ by Sir Mix-a-Lot
Lauren BlackwellAccount Director
Nickname The One That Laughs at her Own Jokes
Healthcare Experience Dental
Lauren joined the Flock with a vast digital marketing background, ranging from paid media, and eCommerce, to web optimization and email. Being the skilled campaign strategist she is, Lauren works with some of Cardinal’s biggest healthcare enterprise clients, like Smile Doctors.
She facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans, which isn’t easy when you’re talking about 300+ locations! Her experience on both the client and agency side of marketing allows her to fully understand our client’s needs, and truly become an extension of their team!
In her free time, Lauren spends most weekends scouring thrift stores and estate sales looking for things to upcycle for her next DIY project. Her hobbies also include making herself laugh, trying to keep her plants alive, telling her Bernese Mountain Dog how handsome he is, and attempting to get at least 10 hours of sleep!
- Finding the perfect GIFs
- Finding the perfect gifts
- Snooze button
- Chocolate chip cookies
Lauren LeoneSVP, Client Services
Healthcare Experience Multi-location Patient Acquisition Strategies
Lauren is Cardinal’s partnership expert! As Senior Vice President of Healthcare Marketing and Client Services, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution. She has more than nine years of experience in developing multi-channel digital marketing strategies for multi-location healthcare organizations that encompass search engine optimization, digital advertising, and reputation management. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Tenet Health’s Urgent Care Division, DentalOne Partners, LifeStance Health, and Sage Dental. She’s helped scale multi-location healthcare groups from 16 to 200+ locations via acquisitions and de novo strategies.
Lauren WaltersDigital Account Manager
Healthcare Experience Dermatology, Senior Care, Mental Health, Hospital
Lauren joined the Flock with a strong background in digital marketing, offering a balance of strategic, creative, and analytical skills. Her familiarity using data to strategize targeted digital campaigns and engaging website experiences allows her to excel in project management here at Cardinal.
Much like her love of yoga, Lauren peacefully facilitates agency-client relationships, and guides strategic digital marketing initiatives. She helps healthcare groups like Cameron Hospital, Transformations Treatment Center, and VitalSkin Dermatology grow their brand and reach more patients by truly becoming an extension of their team! Her mantra is, “Never stop chasing perfection.”
When she isn’t helping clients surpass their goals, Lauren can be found adding to her vinyl collection, attending concerts, and checking out art installations around the great city of Atlanta!
- Ninja-level sneaking skills
- Calming voice
- 80s/synthwave music
- Anything supernatural
- Dark roast coffee
Leighanne HoustonSenior Sales Account Executive
Nickname Oat Milk Latte Aficionado
Healthcare Experience Multi-location Healthcare Strategy
Hailing from the Sunshine State, Leighanne graduated from Florida State University, and began her career in the world of traditional PR. She has a passion for helping brands tell their unique stories.
Her years of experience in account and project management, along with her ability to authentically connect with people, allow her to build great relationships with our clients. Leighanne works with prospective clients to develop custom digital marketing strategies that help them achieve their business goals. She audits their current presence, analyzes the digital landscape, and helps prospects identify opportunities for improvement and growth! Not to mention, Leighanne ALWAYS keeps our client goals in mind and lets that guide our strategy recommendations.
When she’s not helping clients reach more patients, Leighanne is out seeing the world! Her travels have taken her to Thailand, Greece, Spain, Italy, France, and beyond. However, her favorite place is Cabo San Lucas. In her spare time, Leighanne loves to be with her family, friends, and husband, eating at any of Atlanta’s amazing restaurants and listening to a good true-crime podcast. Spooky!
- Spelling extraordinaire
- Healthifying any “guilty pleasure” food
- Ordering the perfect dirty martini at any restaurant
- Wanting to be a DJ when I grow up but having a strict 10pm bedtime
- Antico pizza (honestly any pizza, anywhere, ever)
- Early 2000s emo/punk rock music
Lexie WhiteJr. Creative Specialist
Nickname Professional Part-Time Plant Mom
Exceptionally skilled in graphic design and photography, Lexie graduated from the University of North Georgia with a Bachelors of Fine Arts.
From Cardinal intern to Junior Creative Specialist, she develops creative strategy and produces successful web designs for our multi-location healthcare clients. Lexie loves being able to bring our client’s ideas to life in a way that represents their company’s brand identity. She implements design solutions that not only match their overall vision, but also help drive patients to their door!
In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!
- Binge-watching TV shows
- Naming smells
- Cooking without measurements
- Buying books, despite having an entire unread bookshelf
- Dance music
- Crippling ice cream addiction
Mandy HeadyCRO Manager
Nickname Spirit Animal: Leslie Knope
Healthcare Experience Multi-location Healthcare
Mandy has ALWAYS had a passion for marketing. When she was a little girl, she would steal the TV remote just to make sure no one muted the commercials! With previous agency experience, she joined Cardinal with a background in building and managing digital platforms for clients in diverse industries.
Being our fearless CRO leader, Mandy helps spearhead the development of Cardinal’s newest service offering: Conversion Rate Optimization. She loves the ever-changing nature of CRO and the impact that can come from making minor changes to our clients’ websites and landing pages!
With a deep understanding of the digital patient’s journey, Mandy is continuously looking to optimize and improve performance by analyzing data, running tests, and developing new strategies. She helps multi-location healthcare organizations like Lifestance and Smile Doctors improve the post-click experience and shorten the path from click to conversion.
When she’s not working, Mandy is hanging out with her husband Carson and their animals Hazel and Mocha! They love adventuring outdoors but sadly haven’t quite figured out how to get Mocha to tag along… but she’s a cat, so they don’t blame her.
- Disney sing-alongs
- Overreacting when startled
- Hanging out with the host’s animals at parties
- Roller coasters with lap-only restraints
Maria BaccePaid Social Media Manager
Nickname (How Do You Solve a Problem Like) Maria
Healthcare Experience Mental Health, Dental
Maria joins Cardinal with an agency background in paid social, and a love for all things digital marketing! Maria is an out-of-the-box thinker, who is passionate about crafting creative solutions for our clients to expand their patient pipeline.
Working with high-growth multi-location healthcare groups like Smile Workshop, Embark, and Avance Care, she excels in helping healthcare brands engage patients on the channels they use most and building demand for their services.
The ever-changing world of social media suits Maria exceedingly well, as she enjoys the challenge of using both her creative and analytical mind to improve client performance.
In her free time, Maria enjoys having movie marathons, cuddling with her adorable bunny Leo, and enjoying a nice Argentine asado with her family.
- Getting too emotionally invested in movies/tv-shows
- Baked goods
- Trash reality TV
- Bubble baths
Matthew EakinsSenior SEO Specialist
Nickname Collector of Hobbies
Healthcare Experience Primary Care
A long road of customer service and freelance journalism brought Matthew to the world of SEO. He works with some of Cardinal’s biggest healthcare clients like Cameron Memorial Hospital and Center for Advanced Wellness, helping to ensure their mission is appearing in search engine results.
With a deep understanding of the patient journey, Matthew develops SEO strategies for clients, so they’re found at every step. He blends his history of customer service with industry experience to create collaborative relationships that help clients achieve their goals.
Matt is extremely passionate about getting our clients to page 1 and driven by knowing his work allows patients to find the health services they deserve!
When he’s not diving into keyword research or messing with code, Matt enjoys playing disc golf and board games! He also loves spending time with his pets, playing drums and guitar, listening to records, attending concerts, and taking up new hobbies he absolutely cannot commit enough time to.
- Reciting movie lines
- Reading instruction manuals
- Maintaining a hobby
- A good night’s rest
- Not charging his headphones
Melissa ConnerSr. Account Director
Nickname Outgoing Introvert
Healthcare Experience Mental Health
Melissa is a strategic digital marketing account leader with a background in B2C and B2B on both the agency and client-sides! She’s worked in a wide variety of industries including entertainment, nonprofit, finance, pharma, and (of course) healthcare.
Here at Cardinal, Melissa uses her personability to deepen client relationships, allowing Cardinal to truly become an extension of our client’s team. She partners with brands like BestMind Behavioral Health to inspire growth at the intersection of technology and creativity!
Passionate about helping people and brands connect through digital experiences, Melissa drives solutions that help businesses THRIVE.
When she’s not facilitating positive relationships with our clients, she enjoys spending time with her adorable dog Finley! Melissa also loves to travel, cycle, and spend time with friends and family.
- Making store-bought food look like it was made from scratch
- Understanding the client-side
- Arriving at the airport too early
- Deciding what I want for dinner
Monica Martinez-JimenezSEO Specialist
Nickname Tiny Tinez
Healthcare Experience Eye Care, Urgent Care
Monica joined the Flock with a diverse background in sales, web development, and SEO (of course!). She was introduced to the world of search engine optimization through eCommerce and has been living the agency life ever since.
Working with some of our high-growth healthcare brands like PCLI and AllCare Family Medicine, Monica deeply understands the patient journey. She uses keyword research and URL restructuring to ensure their mission is appearing in search engine results. Monica is able to develop SEO strategies to ensure our clients are found at every step! Page 1, here we come!
When she’s not working, Monica enjoys spending time outdoors with her adorable Husky, trying out new restaurants in Austin, learning how to cook delicious meals, and traveling solo! She speaks fluent Spanish, plays the French horn, and is ridiculously talented at getting injured while on vacation.
- Being able to walk an 80lb Husky
- Giving restaurant recommendations
- My small size
- Any product in a pretty package
Nicholas Van WinkleDirector of Paid Media, Operations
Nickname God Help Me- None
Healthcare Experience Mental Health, Senior Care
With a digital marketing journey that is both seasoned and varied, Nicholas has long-standing experience in account/media management and advanced analytics for Fortune 100 clients.
As an integral part of Cardinal’s management team, Nicholas spearheads ALL paid media strategies, including social and pay-per-click. With experience developing big-picture media strategies for multi-location healthcare groups (500+ locations), he is dedicated to expanding the patient pipeline, unconstrained by digital marketing dogmas.
He rigorously monitors and measures campaign performance, identifying optimizations and learnings, and developing campaign reporting with clear insights and recommendations to share with clients.
Nicholas is an expert in helping our high-growth healthcare groups maximize media budgets and is passionate about matching business initiatives to successful digital marketing outcomes. As a master of campaign optimization, he is always looking to develop innovative approaches to improve the patient experience and generate more qualified leads for clients.
- Irritating friends with tedious and pointless philosophizing
Rachel ParrisDigital Account Manager
Nickname Phone Eats First
Healthcare Experience Dental, Primary Care
With a strong background in SEO and PPC, she facilitates Cardinal’s agency-client relationships and guides strategic digital marketing plans. Being a skilled campaign strategist, Rachel helps multi-location healthcare groups like Center of Advanced Wellness and Mission Home Health grow their brand and reach more patients.
Having experience on both the client and agency side of marketing allows her to fully understand our client’s needs and become an extension of their team! Passionate about managing digital platforms, she develops strategies that drive conversions and increase ROI.
In her free time, Rachel enjoys walking the Atlanta Beltline, making elaborate charcuterie board creations, and unapologetically watching reality television (Kardashians and Bachelorette/Bachelor)! She also loves spending time with her family and friends, as well as cheering on her alma mater (DAWGS) on Saturday nights.
- Finding absolute heat at Goodwill
- Sipping tequila with no mixer
- Curating delicious content for my foodsta (@atlyummy)
- Being a Subway rewards member
- The Twilight saga
Rich BriddockSVP, Strategy and Analytics
Nickname Brit-ch Riddock
Healthcare Experience Multi-location Healthcare
Harking from the land of Big Ben and Gordon Ramsey, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance.
As an integral part of Cardinal’s leadership team, he oversees ALL client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.
Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.
- Handling rejection
- Willing to try anything once… sometimes twice
- Hypnotizing British accent
- ‘The Final Countdown’ by Europe
Ruchi PatelPaid Search Media Manager
Nickname Hangry Bird
Healthcare Experience Behavioral & Mental Health
Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets!
She works with multi-location healthcare groups like PCLI (15+ facilities) to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
When she isn’t working, you’ll find her enjoying a little bit of everything, from hiking on a nice sunny day, to re-organizing her space for the 50th time! Ruchi loves watching reruns of her favorite drama-filled shows (Gray’s Anatomy, Suits, This is Us), and experimenting with new dishes.
- Overusing emojis
- Immune to the effects of coffee
- Midnight snacking
- Parallel parking
- TikTok videos