Increase patient volume for high-value surgeries like LASIK and Cataract surgeries through innovative digital marketing strategies.
Our services are trusted by some of the biggest names in the LASIK and cataract surgery field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped LASIK and cataract surgery groups soar to new heights with proven patient generation tactics.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the LASIK and cataract surgeries you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your LASIK practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your LASIK practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.
If you’re not tracking your LASIK practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find a new LASIK or cataract surgeon is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello, higher conversion rates and new patients!
LASIK is a refractive eye surgery that reshapes the cornea to improve vision. The procedure can benefit patients who suffer from near-sightedness, far-sightedness, and astigmatism. LASIK surgery is performed as an outpatient surgery and has a low rate of complications. Digital marketing is an essential tool for growing your patient base in the competitive LASIK industry. Patients will be able to find your practice through your excellent marketing and eye-catching website. Cardinal’s comprehensive marketing strategy can connect prospective LASIK patients to your practice so they can receive treatment and get the vision they’ve dreamed of.
According to the FDA, an estimated 600,000 people undergo LASIK surgery each year. These patients are looking for an alternative to wearing glasses or contact lenses. Many people search online to find ophthalmologists that perform this popular procedure. Cardinal’s digital marketing strategies can drive these patients to your LASIK facility. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.
The medical marketing experts at Cardinal will develop the right plan to grow your LASIK practice. Our proven strategies include SEO, paid advertising, an optimized and responsive website, and reputation management. Let Cardinal transform your LASIK marketing.
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